Friday, April 10, 2009

Times are tough. Do you really need that expensive video for your fund raising event?

Great article from Social Edge:

A charity event video can be expensive. Here are four ways to make it a social investment with an ROI.

This is the second in my series on charity fund raising events – significant revenue sources for small and medium sized NPOs. Last week we talked about how to "green" an event – making it organic and carbon neutral. This week I would like to turn to another topic that involves energy, making and showing a video. This was prompted by a number of emails from readers asking if there was a low energy way to show video at their events. My first reaction was, "is spending the money on a video a good idea when revenue might be down?", which led me to the question of videos in events.